Personas for User Studies

My Role:  Research Users, Directed Persona Writing, Design, Presentation, and Integration into Scenarios for User Insight

As Creative Director for PPG, I collaborated with agency partners to write relevant personas to guide the interface design and requirements docs for the user interaction of painwebsites.  The big challenge for redesign, was meeting a variety of user needs, from dealers, to interior designers, to consumers, and even store owners.  These personas were critical to understanding the diverse users and influenced the site interface tremendously.