Penske & PPG Promotion Event

My Role:  Creative Director, Project Manager, 3D Modeler, Photographer, Videographer, Editor, Script Writer, SEO/SEM

This was a huge project, and a rush, of course.  PPG had an opportunity to promote Olympic Paints® by painting the Sam Hornish Jr. racing car for a Penske race.  After evaluating the user engagement and marketing potential, it was agreed upon as an excellent way to reach a target audience with high potential for using paint on a DIY basis.  I directed the design of the landing pages, the flyers, the posters, and all related marketing material.  I also wrote the script, created a 3d model of the car, edited, and produced a video for YouTube to promote the event.  In addition, I went to the race, and took professional photography of the event.  We used these images in social channels to further promote the race.  The success of the event was seen in an increase in users engaging with the website and social channels.